See Also: Speaker Bios
Videos: Session 1 | Session 2 | Session 3 | Session 4
This daylong event explored the significance of the Law & Order brand and its extraordinary success during its more than 20-year run. An eclectic mix of actors, media executives, journalists, and academics spoke to Law & Order’s influence on television as a business, impacts on society’s views of the police and justice systems, and international resonance as it has expanded beyond the U.S.
In the evening, Law & Order creator/producer Dick Wolf screened the series’ original pilot program and participated in a Q&A about the series and its spin-offs with television producer Marcy Carsey.
We are grateful to Cliff Gilbert-Lurie, Ziffren Brittenham LLP, Rick Rosen, and WME for their generous support of this event.
Press Coverage
- KCLU Interview with Dick Wolf (4/14/2011)
- Santa Barbara News Press (4/16/2011)
- Coastlines - UCSB Alumni Newsletter (Summer 2011)
Session 1: The Brand
Organizer and Moderator: Michael Curtin, Duncan and Suzanne Mellichamp Professor of Global Studies in the Department of Film and Media Studies, UC Santa Barbara
Law & Order is one of the most financially successful series in the history of television. Conceived originally as a modular hour-long drama that could be syndicated in half-hour blocs, it was from the outset a program designed to navigate the shifting sands of the TV business during cable and broadband eras. This panel explored the distinctive features of Law & Order as a network franchise and off-network syndication property. Topics included: production strategies, cost containment, marketing, cross-platform synergies, brand management, target audiences, and intellectual property. Panelists also discussed Law & Order within the broader context of network and cable television. Under what conditions have L&O series succeeded? What sorts of viewers and advertisers do they attract? How have commercial considerations shaped the narrative themes and strategies of the various L&O series?
Participants included:
- Cliff Gilbert-Lurie, Senior Partner, Ziffren Brittenham LLP
- Warren Littlefield, Founder, The Littlefield Company; former President, NBC Entertainment
- Jonathan Nichols-Pethick, Program Director and Associate Professor of Film Studies, DePauw University
- Betsy Scolnik, Head of Digital Strategies, Wolf Films
- Michael Schneider, Los Angeles Bureau Chief, TV Guide
- Ellen Seiter, Professor of Television Studies, School for Cinematic Arts, University of Southern California
Session 2: The Social Significance
Organizers: Lisa Parks, Chair and Professor of Film and Media Studies, UC Santa Barbara; Jennifer Holt, Assistant Professor of Film and Media Studies, UC Santa Barbara
Moderator: Jennifer Holt
This panel explored the social and cultural significance of Law & Order and the manner in which the series represents crime, punishment, the criminal justice system and the law. Panelists focused upon such issues as how Law & Order has transformed television portrayals of the criminal justice system and how this has contributed to cultural understandings of criminality, New York City and the urban space, justice, morality and/or the complexities of guilt and innocence in a flawed system.
Participants included:
- Benjamin Bratt, Actor, Law & Order
- Charlotte Brunsdon, Professor of Film and Television Studies, University of Warwick, U.K.
- Arthur Forney, Co-Executive Producer, Law & Order branded series
- Pam Golum, President, Entertainment/West Coast, The Lippin Group
- Lisa Hajjar, Associate Professor of Sociology, UC Santa Barbara
Session 3: The Global Phenomenon
Constance Penley, Organizer and Moderator; Co-Director, Carsey-Wolf Center, Professor of Film and Media Studies, UC Santa Barbara
This panel compared and contrasted the styles of representing policing and adjudicating in the U.S. Law & Order shows to those in the U.K., France, and Russia. What changes must be made to storylines and characters to adapt to cultural norms and notions of criminality in the different countries? Panelists also reflected on Dick Wolf's wish to someday create a Law & Order show in a Muslim location, say Law & Order Cairo. What would that look like?
Participants included:
- Charles Engel, Executive Vice President of Programming, Universal Media Studios
- Elizabeth Guider, Former Executive Editor, Variety
- Leslie Jones, Former Head of International Format Sales, NBCUniversal
- Linus Roache, Actor, Law & Order
- Barbara Villez, Professor, Legal Languages and Culture, University Vincennes-St. Denis/Paris 8, France
Session 4: Law & Order: Then and Now
