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As patterns of media use are customized by innovative search and discovery technologies and social networking sites begin to figure more prominently as delivery platforms, connected viewing is increasingly important to content providers, distribution networks, and consumers. Yet the pace and complexity of digital innovation leaves many consumers overwhelmed and challenges content providers to rapidly evolve their business models to meet the demand of this new era.
MIP’s Connected Viewing Initiative (CVI) provides a unique opportunity to imagine the future of modern media, while also turning a critical lens on the often inflated speculation about the social and commercial promise of new technology. CVI focuses on key connected viewing trends that are most transformative and significant for the media industries. Research topics touch upon digital distribution, cloud storage technologies, the integration of social media and entertainment content, multiple screen exhibition practices, and changes in the industrial landscape.
CVI, in collaboration with Warner Bros. Digital Distribution, has assembled a connected viewing research team to investigate key questions about the digital media marketplace from diverse perspectives and methodologies. Researchers will come together twice during the project: once midway through the research period to discuss progress and engage in collaborative consultation with other teams members, and again at the project’s completion to present findings at a group summit with executives from Warner Bros.
For more information, please contact Dr. Elissa Nelson at enelson@carseywolf.ucsb.edu.
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