Net Worth: Media Distribution in the Digital Era

Friday, February 18, 2011 - 9:30am - 4:30pm
Pollock Theater, UCSB

    

See Also: Speaker Bios

Videos: Roundtable 1 | Roundtable 2 | Roundtable 3

Net Worth: Media Distribution in the Digital Era (Photo: Arild Nybø, mediebruket.no via Flickr [CC])

Media delivery options have expanded considerably during the digital era. College students now watch TV and movies on laptops, while many of their parents ditch the cable box for a home theater PC. Some people pay for their media as monthly utilities, while others graze across a vast landscape of electronic offerings, selecting their choices a la carte. With each passing year, more people watch what they want, when they want, and increasingly, where they want. All of this adds up to a revolution in media distribution, affecting every aspect of commercial popular culture, from industry practices to audience consumption and re-use. Yet, strikingly, media scholarship pays far less attention to distribution than any other aspect of popular media.

Jointly presented by the Carsey-Wolf Center’s Media Industries Project and the Arthur N. Rupe Chair in the Social Effects of Mass Communication, this one-day conference brought together scholars, critics, and industry practitioners to explore diverse aspects of the digital distribution revolution, including new technologies, creative labor, media strategy, and corporate structure.

Follow the links below to descriptions of the roundtables and video from each session. Complete participant bios are available here.

 

Roundtable 1: Technologies of Digital Distribution

Kelly Summers (Disney), Randy Shaffer (Microsoft) and Joe Turow (Annenberg) discuss new media technologies
Kelly Summers (Disney), Randy Shaffer (Microsoft) and Joe Turow (Annenberg) discuss new media technologies

Moderator: Anna Everett, Film and Media Studies, UCSB

Featuring:

 

 

Roundtable 2: Digital Strategies of Media Conglomerates

Thomas Gewecke (Warner Bros.) discusses digital strategy
Thomas Gewecke (Warner Bros.) discusses digital strategy

Moderator: Jennifer Holt, Film and Media Studies, UCSB

Featuring:

  • Thomas Gewecke - Warner Bros. Digital Distribution
  • Aaron Dignan - Undercurrent
  • Thomas Schatz - UT Austin
  • Alisa Perren - Georgia State University
  • Eli Noam - Columbia University
  • Richard Berger - Sony Pictures Entertainment Inc.

 

Roundtable 3: Compensation and Creative Labor

Miranda Banks (Emerson College) discusses creative labor
Miranda Banks (Emerson College) discusses creative labor

Moderator: Linda Putnam, Department of Communication, UCSB

Featuring:

  • Jonathan Handel - TroyGould and The Hollywood Reporter
  • Felicia Henderson - Television Writer/Producer and Chairholder at UCLA
  • Jay Roth - Directors Guild of America
  • Denise Mann - University of California, Los Angeles (response paper available)
  • Serra Tinic - University of Alberta
  • Miranda J Banks - Emerson College (response paper available)

 

 

(The photo used in the header and in the conference poster is by Arild Nybø, mediebruket.no via Flickr [CC])